LEGO Sydney Opera House 21012 Press Release

[Toys N Bricks]

The official press release for the upcoming LEGO Sydney Opera House has just been released this morning. Retail price for this new 2012 LEGO Architecture set $39.99 or €39.99. Available March 1st at LEGO Brand Stores, LEGO Shop at Home and LEGOLand.

BILLUND, Denmark – The Sydney Opera House™, a masterpiece of late-modernist architecture that is admired internationally and treasured by the people of Australia, has had its famous sculpted curves recreated by LEGO® Architecture.

Sydney Opera House was created by Jørn Utzon, a young Danish architect who understood the potential provided by the site against the stunning backdrop of Sydney Harbour. The massive concrete sculptural shells that form the Sydney Opera House’s roof appear like billowing sails filled by the sea winds. Utzon envisaged it as a Gothic cathedral that people would never tire of and ‘never be finished with’.

The LEGO version of the Sydney Opera House seeks to capture the essence of this grand building in a small scale. The LEGO Architecture range, which now features 13 models, uses the iconic LEGO brick to interpret the designs of iconic architecture around the world. Like the other models in the range it was created by Adam Reed-Tucker

Sydney Opera House is not only a building with great beauty but it has also become known throughout the world as a symbol for not only a city, but a whole country. “For us it was an obvious choice to include it in our collection, both because of its significance in the architectural world and its importance within Danish Architecture,” says Daiva Staneikaite Naldal, Senior Business Manager LEGO Architecture.

Since its opening in 1973 over 45 million people have attended more than 100 000 performances and it is estimated that well over 100 million people have visited the site. It is one of Australia's most visited tourist attractions.

“Sydney Opera House is thrilled to partner with one of the world’s leading toy manufacturers to produce the Sydney Opera House LEGO Architecture set,” says Sydney Opera House’s Commercial Development Director, Andy Lown.

“Sydney Opera House strives to take people on a journey from the ordinary to the extraordinary, whoever and wherever they are, and this licensed range is a great example of how we can deliver our brand to a global audience. We’re delighted people from around the world can now build a LEGO brick replica of the House.”

LEGO Architecture products features well-known buildings, and the work of important architects Aimed at inspiring future architects, engineers and designers as well as architecture fans around the world, the range contains a booklet featuring step-by-step building instructions that is prefaced by exclusive, archival history, information and photographs of each iconic building, its design origin, its architect and its architectural features.

For more information about LEGO Architecture visit architecture.lego.com

The LEGO Sydney Opera House™ is available for purchase from March 1 in LEGO brand retail stores, LEGOLAND Stores and online at shop.lego.com. The product is designed for ages 12+ and will include a content-rich booklet with facts and history of Sydney Opera House™. Recommended retail price is $39.99 or €39.99

Article Link: http://toysnbricks.com/lego-sydney-oper ... s-release/

[nick91884]

I think this is one of the more disappointing architecture sets to be released

[Smell-o-vision]

I agree.
I was initially very excited about this set.
That is, before I saw the pictures of it.
Now I have to temper my enthusiasm for the upcoming Eames house.

[byobu]

I am Australian and Sydney Opera House is my favorite spot in the world.
This is an abomination of the opera house. It looks nothing like it.
They can't recreate that "sails" or "segments" in a cheap $39.99 kit like this.
I've shown these to my Aussie friends and they hated it just as much (if not more).