Lack of Dino theme advertising

[francis_crowe]

Is it just me or does TLG seem to be dismissing the Dino theme? Case in point is the latest catalog makes no mention of a single set. Is there not a lot of interest in the theme? I find the Dinosaur molds remarkable. Isn't that why most collect these types of sets for the unique and/or exclusive figures (i.e., Hulk "mini" fig)? The theme is relatively new considering I still see POTC, Cars, and AC sets still in circulation.

[vynsane]

I don't know why, but it doesn't seem to be as big a hit as I thought it would be. I think LEGO has simply written it off. It could be due to the prices. They're necessarily higher per piece due to the size of the dinosaur molds, but I think your average parent is going to see it as gouging.

Good news for us, anyway, as we can probably pick them up at 50% clearance come the week between Christmas and New Year's at a LEGO Store this year

[BrickGarurumon]

I wonder why Dino isn't coming back next year.

[Draykov]

For each of the past few years it seems like LEGO has had at least one "one and done" (sometimes one and a half) theme that didn't fit into the town/castle/space categories.

2005 Dino Attack
...
2008 - Agents
2009 - Power Miners
2010 - Atlantis
2011 - Pharaoh's Quest
2012 - Dino

[legomason]

I was going to say you left out Alien Conquest but that was town/space.

[francis_crowe]

It would seem then that the MF theme is at risk of ending as well. I hope that is not the case because I'm really digging the MF theme as well. Interesting TLG took the leap to create a modular set with the haunted house. I suppose you can't really take the Dino theme any farther than the sets currently offered. Any wild ideas for a Dino set? A Dino train? (As if the market wasn't saturated enough with trains.)

[The-Daryl]

It would seem then that the MF theme is at risk of ending as well. I hope that is not the case because I'm really digging the MF theme as well. Interesting TLG took the leap to create a modular set with the haunted house. I suppose you can't really take the Dino theme any farther than the sets currently offered. Any wild ideas for a Dino set? A Dino train? (As if the market wasn't saturated enough with trains.)

I have read a few times MF is ending next year (although I don't know if it's fact or just informed speculation). I'm also a big fan of this series (it got me back into Lego), but with the story of using a limited number of moonstones they sort of painted themselves into a corner for new/different sets.

As for Dino theme, nothing has lept out at me as "must have". Some cool sets, for sure, but I haven't picked up any, and probably won't. Love the dinosaurs themselves, the rest just strikes me as lukewarm.