Yep, same here. I was in line with my 3 sons waiting to build the free Emmett's car, and every parent I saw got that darn 11x17 poster, which, like someone said here, we were supposed to get for free by showing the Lego Club Magazine.
As usual, nobody (among the staff) seems to be very well informed and after a family of 5 -- just before us -- got to build their 5 Emmett cars/jet, and then us, with 3, the lady with the yellow Lego shirt started saying "only one per family", which upset the dad behind us (with reason because he had been waiting in line for 45 minutes like everybody else). He argued that this was not stated anywhere in the promo, and he finally got two free sets. I'm afraid they'll start to restrict these promos a bit, but that would be unfair. They should be happy these events are now that popular. 3 years ago, we could walk in around 12:30 and there was still plenty of free builds remaining. I think they have 100 per store.
By the way, we stayed in the store for a while afterwards and I could see that after the initial rush of maybe 60-70 kids, there was still a couple of bags remaining. So they shouldn't panic -- only the Lego maniacs wait in line before the time to get those freebies
